During a design sprint organized by a campus club, I along with 3 fellow designers developed an app called Aggie Rewards to incentivize students to dine on campus. The project aimed to address the decline in on-campus dining by providing a rewards-based incentive. Our design won the "Most Human-Centered Design" award.
Oct 2023 - Nov 2023
product design
visual identity
graphic design
UX Research
Product Design
Figma + Procreate + Adobe Photoshop
Despite UC Davis’s diverse dining options, high costs and few incentives have deterred students, causing revenue to drop. (tell me why a bagel is $8.25 with no cream cheese, a CRIME)
We wanted to develop an idea where UC Davis students could be more inclined to dine more frequently on campus, and we came up with a durable and accessible rewards program. Initially, a stamp card system was considered, but later evolved into a points-based rewards program. Through a simple tap, students can view their accumulated points, schedule orders for meals and drinks, and see the distance to each eatery on campus.
How Can We Incentivize UC Davis Students to Dine on Campus More Frequently and Make It More Affordable and Accessible?
AggieRewards is a streamlined campus dining app that begins with a secure UC Davis CAS login. The home screen features a dynamic points banner and a list of nearby dining spots sorted by distance for maximum convenience.
Users can order meals for immediate pickup or schedule them for later, with a checkout process that makes customizations simple. By tapping the points banner, students access a tiered rewards system where earned points unlock exclusive discounts that apply automatically to their cart. Wrapped in the official UC Davis color palette, the app offers a professional, intuitive, and cohesive experience for navigating campus dining.
