AggieWorks is a student-run product organization at UC Davis dedicated to building software solutions that improve the campus experience.

Founded in 2020, the organization functions as a professional-grade tech community where students gain hands-on experience in the full product development lifecycle.

I had the privilege of serving as Creative Director for AggieWorks, where I managed the creative lifecycle of our internal and external assets. By architecting a new, scalable branding identity, I helped transform the studio’s visual language into a recognizable campus staple.

/timeline

Dec 2025 - Jan 2026

graphic design

brand design

visual identity

//role

Creative Director + Graphic Designer

//tools

Figma + Procreate

SPRING 2025

SPRING 2025

Timeline: March 2025 - Early June 2025

~10 - 15 min per slide

Timeline: March 2025 - Early June 2025

~10 - 15 min per slide

Inspired by the fresh energy of Spring and the anticipation of graduation, I designed this quarter’s assets to feel intentionally uplifting. To capture this warmth, I prioritized a palette of vibrant greens paired with organic, spherical shapes and soft, rounded typefaces.

Spring 2025 Photoshoot

Spring 2025 Senior Spotlight

Fall 2025 recruitment

Timeline: July 2025 - Early September 2025

~10 - 15 min per slide

The main aesthetic for our Fall recruitment campaign was inspired by a retro-nostalgic vision rooted in the quote "Back to the drawing board." I wanted to mirror the intimacy of the design process itself with blueprints, mockups, and all the creativity that lives within them. Heavy use of primary colors drives the retro-pop feeling, while bold geometric elements tie the whole look together.

Fall Recruitment Marketing Materials

Fall 2025 Instagram Posts — Fall Recruitment

Fall Member Spotlight

Behind the scenes ~ Aggies in the Works